Discover our Lady Careproject.

The LADYCARE brand, which produces a variety of women's sanitary pads, was looking for a way to convey the brand message to its audience by social media in order to their limitations of advertising women’s products in offline media. Therefore, the "ROCKET" digital team, with the aim of differentiating and referencing the educational content about the women's menstrual cycle and defining the hashtag #Itisnotredline, has published creative content by placing the products in fantasy and attractive spaces.

126% content sharing by the audience was a success for brand awareness.