Discover our Active project.

Brand Challenge?

BeBem Green, a new entrant in Iran's market, faced the obstacle of limited access to traditional media (ATL) channels. With ATL options restricted, the brand sought to establish a robust presence in the Iranian market, focusing primarily on digital channels, notably Instagram.

Our Approach:

Audience participation in Active brand social networks had a very low rate of 0.66%. In order to raise the level of content, "ROCKET" digital team used four elements of color, emotion, dialogue and excitement instead of just advertising space for active social channels, which results in raising the level of audience interaction to 6.1%.

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KPIENGAGEMENT RATEAVERAGE LIKEAQS
MONTH 10.66%16948
MONTH 66.1%36060
MONTH 1510.1%72085